Shebelynka Refinery and the products it manufactures (gasoline A92, A95, diesel fuel, LPG), received a new name – Shebel.
On 19 March 2018, the new brand was presented for key players in the domestic oil market. Serhii Fedorenko, Commercial Director of PJSC UkrGasVydobuvannya, and Dmytro Lohhinov, Co-Owner and Managing Partner of Creative Agency ‘Michurin’, outlined the process of idea generation for the new name of Shebelynka Plant.
Shebel is not just a change in the name or appearance. This is a manifestation of high quality standards, complete transformation of the approach to the processes of production, sales, quality management, marketing support of the products from the plant to the consumer.
“At first, we upgraded Shebelynka Plant and started producing high quality petroleum products proving that it is possible to produce European level fuel in Ukraine. Now we have developed a new brand for the plant – Shebel, which will allow achieving our next goal: every Ukrainian driver should be able to fill up with high quality European fuel of Ukrainian production,” – said Serhii Fedorenko, Commercial Director of PJSC UkrGasVydobuvannya.